Examples
To create a memorable, and effective advertisement is the key challenge for any creative service. A thorough comprehension of the client’s product or service, researching the market, and developing the right strategy are paramount basics. When you are dealing exclusively with an audio audience, so is the ability to understand the creative process and audience in an audio only context. Having developed creative for radio since 1988, Anthony Hurst, copywriter and creative director for AudioFX, has the scope of experience and understanding of what works in all things audio. Working with specialist engineers for audio production, like Justin Schilder, ensures a seamless transition from audio concept to completed production.
Listen to some of the examples provided, then contact us to find out what AudioFX can do for your business.
Jingles;
Te Papa
Description: Description: The brief was to develop an audio signature which conveyed Te Papa’s status as a Waharoa.
Client Testimonial: "The Te Papa brand is a complex one, and you and your team have managed to capture all of the complexities, including our bi-cultural nature very well." - Vicki Connor – Manager, Communications. Te Papa.
Dept Conservation
Description: A generic jingle to promote recycling. Used by Auckland council’s and Department of Conservation.
Client Statement: "Council was taking considerable landfill waste – at a cost, down off the ski-field, which much of the material could be recycled. After meetings with management on the mountain, we were frustrated by their belief that the cost of establishing managed recycle processes would be ineffective. The "don't be a tosse" Recycle campaign was developed and within months, the staff had requested that management allow provisions to be made to efficiently separate recycle material from waste." - Warren Furner
Awards and Commendations
Nominated for
Best Radio Advertisement, Agency category
at NZ 2002 Radio Awards for 60" ARC Hazmobile commercial
View award (pdf format)
Finalist in
Great New Zealand Business Venture
View award (pdf format)
Commendation from
Hon. Pete Hodgson
Minister for Small Business, Research, Science and Technology
Radio Commercials;
- Levi Strauss - 613 [mp3 - 236 kb]
- REP Films - What becomes of the Broken Hearted? [mp3 - 156 kb]
- REP Films - Lock - Stock [mp3 - 256 kb]
- Boston Wardrobes - Whip [mp3 - 239 kb]
- Edge to Edge Ski- Dorklander [mp3 - 356 kb]
AudioFX Engineer;
AudioFX's engineer is Justin Schilder. Working as both a recording artist (with his band, Chicane) Justin works closely with Anthony on the development of jingles and customised music beds. His diverse experience as a studio engineer includes audio production for One News. He has also honed his craft with extensive field work at live sporting events. Justin has an excellent command of the machinations of recording, from initial sound/voice capture through to final, edited output. Justin's expertise with ProTools Digi ensures large studio quality output for every audio project.
