To create a memorable, and effective advertisement is the key challenge for any creative service. A thorough comprehension of the client's product or service, researching the market, and developing the right strategy are paramount basics. When you are dealing exclusively with an audio audience, so is the ability to understand the creative process and audience in an audio only context. Having developed creative for radio since 1988, Anthony Hurst, copywriter and creative director for AudioFX, has the scope of experience and understanding of what works in all things audio. Working with specialist engineers for audio production, like Justin Schilder, ensures a seamless transition from audio concept to completed production.

Listen to some of the examples provided, then contact us to find out what AudioFX can do for your business.

Jingles;

Te Papa

Description: Description: The brief was to develop an audio signature which conveyed Te Papa's status as a Waharoa.

Client Testimonial: "The Te Papa brand is a complex one, and you and your team have managed to capture all of the complexities, including our bi-cultural nature very well." - Vicki Connor – Manager, Communications. Te Papa.

Te Papa jingle with promotion [mp3 - 220 kb]

Dept Conservation

Description: A generic jingle to promote recycling. Used by Auckland council's and Department of Conservation.

Client Statement: "Council was taking considerable landfill waste – at a cost, down off the ski-field, which much of the material could be recycled. After meetings with management on the mountain, we were frustrated by their belief that the cost of establishing managed recycle processes would be ineffective. The "don't be a tosse" Recycle campaign was developed and within months, the staff had requested that management allow provisions to be made to efficiently separate recycle material from waste." - Warren Furner

Recycle with message [mp3 - 205 kb]

More Examples